PENFOLDS UNVEILS HOLIDAY DESIGNED BY TROYE SIVAN

A collection inspired by thoughtful gifting, shared traditions and moments of reconnection.

MELBOURNE, Australia, Oct. 1, 2026 /PRNewswire/ — Today, Penfolds unveiled Holiday Designed by Troye Sivan, the second release in its multi-year partnership with GRAMMY^® nominated Australian musician and pop artist, Troye Sivan, whose forthcoming album, She’s the Best, releases on 9 October.

Building on the launch of Bin 389 Designed by Troye Sivan earlier this year, his first project as Penfolds Creative Partner, the Holiday collection sees Troye apply his distinctive artistic lens to Penfolds gifting, bringing together colour, texture and thoughtful design in a series of collectable gift boxes. Drawing on cues of wrapping paper, handwritten notes and tactile materials, each design features a unique colourway and handwritten message curated by Troye.

Holiday Designed by Troye Sivan features a selection of Penfolds wines presented in limited-edition gift packaging, including Bin 389 Cabernet Sauvignon Shiraz, Bin 407 Cabernet Sauvignon, FWT 585 Cabernet Sauvignon Merlot Petit Verdot, FWT 543 Cabernet Sauvignon Syrah and St Henri Shiraz.

As part of the Holiday offering, Troye’s fragrance house, Tsu Lange Yor, collaborated with Penfolds to create Field Study: Magill, a limited-edition candle inspired by Troye’s visit to Penfolds spiritual home, Magill Estate, South Australia. Developed exclusively for Penfolds, the bespoke scent draws on the vineyards, cellars and surrounding landscape and is available in two collectable formats: a 210g glass candle and a 500g ceramic candle.

Troye Sivan shared his approach for the new release: “When working on this collection, I kept coming back to the details that make a gift feel special before it’s even opened – handwritten cards, folded wrapping paper, layered textures and thoughtful touches. These references influenced every aspect of the design language, from the vibrant colour palette to the messages featured on each gift box. I wanted the packaging to feel personal, celebrating the thought behind every gesture of giving and connection.”

Penfolds Global Brand Director, Rhea Guharoy, added: “The holiday season is synonymous with gathering around the table, sharing thoughtful gifts and creating memories with family and friends. These rituals have long been part of the Penfolds story. Wine plays a unique role in bringing people together, elevating both milestone celebrations and everyday moments. This collection embodies that spirit, pairing Penfolds wines with beautifully considered gifts designed to be shared, enjoyed and remembered long after the season has passed.”

Troye Sivan is Penfolds second Creative Partner, following NIGO, founder of Human Made and Artistic Director of KENZO. Through its Creative Partner program, Penfolds collaborates with leading cultural figures to explore new intersections between wine, creativity and contemporary culture.

Holiday Designed by Troye Sivan is available globally from October 2026 through selected retail, direct-to-consumer and global travel channels. Visit www.penfolds.com for more information.

EDITOR’S NOTES

Candle pricing information:

*Field Study: Magill 210g Glass Candle, (valued at $105 AUD RRP) is available as a gift with purchase (subject to availability) when spending over $300 AUD on Holiday Designed by Troye Sivan wines from Penfolds Direct to Consumer channels, including Penfolds.com.

**Field Study: Magill 500g Ceramic Candle, (valued at $349 AUD) is available as a gift with purchase (subject to availability) when spending over $1,000 AUD on Holiday Designed by Troye Sivan wines from Penfolds Direct to Consumer channels, including Penfolds.com.

About Penfolds

Penfolds is one of the world’s leading luxury fine winemakers, renowned for creating wines of enduring quality, distinction, and collectability. Since 1844, Penfolds has combined uncompromising craftsmanship with a spirit of innovation, producing some of the most celebrated wines in the world. Guided by a Penfolds House Style that transcends region and vintage, Penfolds sources from exceptional vineyard sites and wine regions across Australia, the U.S.A., France and China, pursuing excellence without boundaries. From flagships Grange, Yattarna and Bin 707 Cabernet Sauvignon, to a portfolio of globally recognised fine wines, Penfolds continues to shape the future of luxury wine through vineyard stewardship, winemaking expertise and a relentless pursuit of quality. Today, Penfolds stands among the world’s most admired brands, crafting wines and experiences sought after by collectors, connoisseurs and consumers worldwide. Penfolds continues to set the standard for luxury wine, creating experiences and expressions of rarity, provenance and excellence that stand the test of time. For more information visit: www.penfolds.com. 

About Troye Sivan

Troye Sivan is a GRAMMY nominated Australian singer, songwriter and actor who has firmly established himself as a global icon in the worlds of pop music, culture, fashion and LGBTQIA+ representation. Over twenty-six billion streams and 10 million adjusted albums sold worldwide are milestones only a few artists can claim. Doing it by age 30 is another thing entirely. Throw in a range of standout roles in Hollywood features, high fashion collabs, runway appearances, launching a global lifestyle brand and a combined social audience of over 39 million and the list really boils down to one person – Troye Sivan.

Raised in Perth, Australia, Sivan set the world on fire with a pair of EPs – 2014’s TRXYE and 2015’s Wild. With his debut album Blue Neighbourhood, sophomore album Bloom, the 2020 EP In A Dream, and most recently his third studio album, Something To Give Each Other, as well as a slew of singles and collaborations in between, Sivan has cemented himself in the music industry with over 10 years of experience under his belt. Hailed as “the perfect pop star” by TIME, Sivan’s 2023 hit single “Rush” earned global accolades and praise, including two GRAMMY nominations. He recently earned his third GRAMMY nomination for “Got Me Started”. In 2024, Sivan headlined the European and Australian legs of his Something To Give Each Other Tour and co-headlined the North American SWEAT tour with friend and collaborator Charli xcx. His career has been further celebrated as the recipient of six ARIA Awards, a Billboard Music Award, three MTV Europe Music awards and two GLAAD Media Award wins. “Revelation,” his collaboration with Jónsi for BOY ERASED, was nominated for a Golden Globe for Best Original Song – Motion Picture and shortlisted for an Oscar.

Sivan has been featured in global campaigns for Prada, Rabanne Beauty, Google, Smirnoff, Cartier, YSL Beauty, Calvin Klein, Valentino, Savage Fenty, GAP and Beyoncé’s Ivy Park, and appeared in The Weeknd & Sam Levinson’s “The Idol” for MAX, alongside Lily-Rose Depp, Blackpink’s Jennie and Abel himself. He also launched Tsu Lange Yor, an independent luxury lifestyle collection of fragrances and art-driven objects. Sivan spends his time between Los Angeles and Melbourne, Australia; and he continues to be represented by Good World Management, CAA and imPRint. www.troyesivan.com

About Tsu Lange Yor

Tsu Lange Yor is an independent fragrance house conceived and crafted in Australia. Founded by Troye Sivan and launched in August 2023, the brand sits at the intersection of fine fragrance, design, culture and art. TLY products and campaigns are developed with local partners and made in Australia.

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